HOW TO CREATE WHEN YOU’RE A BRAND

Coaching & Speaking

As a content coach my role is to guide teams through the journey of finding their voice online. I give practical workshops and organise personalised feedback sessions for brands who wish to create engaging short video content

What does a content coach do?

I first fell in love with content coaching when TikTok invited me to their “Creators In Residence”; in real life presentations where we partner to introduce the platform to brands and agencies. I could talk for hours about what makes great short form branded content, and I always like to end my speech with practice. Since then, I have had the privilege to coach in many different industries; from beauty to tech, automotive, fashion, music and f&b. Together with their teams I work to build a content structure that speaks the language of the platform. In 2023, I was called to be part of the Italian jury of the TikTok Ad Awards, to give feedback on more than a thousand TikTok campaigns created by brands from all over the country. This unique experience brought me even closer to the world of branded content.

Whether it is organic content posted on the brand profile, brand-creator collaborations or simply finding a structure for creating consistently overtime, the best results always come by trial and error. After years of studying viral content, creators, and products, I can confidently say that with the right approach and mindset, any brand could benefit from the amazing opportunities that the online world offers today.

Wonderful brands I have had the honour to coach:

Wonderful brands I have had the honor to coach

My experience as a judge in the 2023 TikTok Ad Awards

Being part of the jury for such a prestigious award taught me a lot. For days, I had the opportunity to give feedback and vote on hundreds of branded TT campaigns created by agencies and companies from all over the country. My experience as content coach allowed me to identify the most native campaigns and evaluate performance using the award ranking criteria. During the ceremony, I had the chance to present the Small Business category award together with Alessandro Cattelan; another TikTok dream came true!

Feedback

Let’s dive into what my clients say about my work:

Giulia Lapertosa

Co-founder Carriere.it

Angelica taught at a 2-day practical workshop organised by Carriere.it with around 60 participants, on Content Creation. She was an excellent teacher: she imparted theoretical Social Media Strategy skills and practical Content Creation skills, infusing participants with motivation, inspiration and energy to create their own content, both personal and corporate. What really sets Angelica apart is her ability to combine Strategic and Marketing skills – learnt through her studies and previous work experience in Marketing – with Digital skills and her creative flair. This makes her a complete Professional, capable of accompanying companies and professionals from strategy to practical implementation. Finally, in addition to being an excellent professional, Angelica is a beautiful person, positive, a bearer of good energy and a source of inspiration for her listeners.

Nunzio Masuzzo

Formatore Tecnico L’Oréal

Qualche settimana fa si è svolta in Accademia L’oreal di Milano una formazione digital rivolta ad acconciatori. Angelica è stata la special guest, l’obiettivo era quello di dare ai nostri clienti delle competenze digitali, come creare contenuti di qualità e come distinguersi dagli altri. Angelica hai dato un grande valore aggiunto alla nostra formazione, tutti i clienti hanno apprezzato il tuo intervento e hanno messo subito in pratica i preziosi consigli che hai condiviso con loro. L’aula è stata dinamica e ricca di attività questo ci ha permesso di fissare al meglio tutti i concetti! Sei stata sempre a disposizione con un linguaggio semplice e hai adeguato i contenuti al settore, per noi questo era molto importante! C’è stato un grande lavoro da parte tua prima di iniziare la formazione, hai visionato ogni profilo dei partecipanti al corso e hai creato un format coerente con il livello dell’aula! Il follow up che stiamo facendo ci da conferma del grande lavoro svolto, ogni cliente ha messo in pratica tutto quello appreso al corso! Non vediamo l’ora di condividere altri progetti con Angelica! 😀

Francesco Granati

Brand Partnership Manager TikTok

I have worked with Angie on several client related projects and her input has always been nothing short of phenomenal. My clients love her and she always brings a fantastic added value to the table. Especially when it comes to early stage briefs, which include a creative element, I strongly recommend to include her.

Live Appeland

Director of Senior Artists EMEA, Mac Cosmetics

Angie is an absolute dream to work with, she’s full of positivity and dedication. With a strong work ethic and an unwavering commitment, she effortlessly blends informative Q&A sessions and workshops for my clients, both in person and virtual. Her genuine passion shines through, leaving all inspired and ready to embark on their own creative journeys. I could not enough recommend you to start working with her!

Alessandro Montrone

Client Partner TikTok

Angelica was incredibly important in conveying the role of creators during the Digital Summit with VF. She offered several recommendations and best practices on how to create content on TikTok. Thanks to her involvement in the summit, we were able to unlock additional opportunities with The North face, Vans and Napapijiri. Moreover, Angelica’s expertise and insights were invaluable in helping us understand the pivotal role that creators play in the digital landscape, especially on TikTok. Angelica’s contribution was instrumental in achieving our goals and building stronger relationships with our clients. Her dedication, expertise and efforts have made a lasting impact on our team and our clients, and we look forward to working with her on future projects.

Laura Sampson

Aveda UK Social & Digital Manager

Angie has been an incredible support to Aveda and helped us launch our Aveda Influencer Artist Programme. Angie delivered a truly inspiring session, educating our hairdressers and salon owners on how to create fun and engaging TikToks that would resonate with our target consumer. The session was hugely valuable to the team and they learned how to create and edit content using both TikTok and alternative editing apps. Angie’s presentation was well thought through, engaging and incredible beneficial for our Aveda influencer artist audience

Alexandra Cleaver

Senior Presidential Associate at The Estée Lauder Companies

I work at Estée Lauder Companies and my team and I have had the pleasure of working with Angie over the past 2 years on 3 occasions. The first 2 were for Clinique and then Aveda TikTok creation boot camps and the second was for our Internal Content Creator Masterclass. For the classes where the creators are already creating their own content Angie develops bespoke presentations where she analyses the content and profiles and provides individual feedback on their profiles and content. She also includes explanations of factors such as community building, tips and tricks, and identifying and effective use of trends. This feedback and information is absolutely invaluable for those fortunate enough to attend one of her classes and enables them to take their creation to the next level. We are so excited to continue to work with Angie at Estée Lauder companies, her contribution to the company’s TikTok acceleration strategy has been incredible and invaluable.

Coaching case studies

I always advise to proudly share your day-to-day work, here is mine:

VF GROUP

I was part of TikTok Italy’s presentation to the VF Group during their annual Digital Summit. We talked about the role of the creator in the current digital landscape, then we practiced some of the platform’s most native formats. Following our meeting, TikTok unlocked branded content opportunities with several brands from the group, such as Vans, The North Face and Napapijiri.

BENEFIT

In occasion of the brand’s global and annual event, I held a workshop to guide the teams through native content creation, answered their questions, and split teams into groups to create together, following the brief created for their latest product launch.

WPP & PUBLICIS

In partnership with TikTok, I hosted content coaching sessions for both agencies’ teams, bringing the creator pov and practicing content creation together. In October 2022, I attended the WPP Stream in Greece where I held the “How To TikTok” panel and discussed content mindset with participating brands and agencies.

ESTEE LAUDER

After years of working with various sister brands from the group, we called about ten internal employees to form the “creators internal team” and give them the opportunity to create branded content following different briefs from various ELC brands – with training sessions and personalized feedback.

ACCENTURE

In partnership with the TikTok team, right after their presentation internal presentation, I hosted a practical workshop in an ad hoc content creation room where I called various volunteers to create content following TT native formats (stitch, green screen, stop motion, duets…)

GET IN TOUCH

Let's work on your content

The digital world is constantly shifting consumers wants and needs as trends are changing, new songs go viral, algorithms are updated… Staying up to date has never felt so stressful which is why I can help you catch up and stay on track. Follow me to learn how to master content creation techniques, or get in touch for coaching or speaking opportunities. I can show your team how to find a creative format, show up authentically and consistently, jump on trends strategically and work with creators.

Angie Tutorials

Angie Tutorials

HOW TO CREATE WHEN YOU’RE A BRAND

Coaching & Speaking

What does a content coach do?

Wonderful brands I have had the honour to coach:

Wonderful brands I have had the honor to coach

My experience as a judge in the 2023 TikTok Ad Awards

Feedback

Giulia Lapertosa

Nunzio Masuzzo

Francesco Granati

Live Appeland

Alessandro Montrone

Laura Sampson

Alexandra Cleaver

Coaching case studies

VF GROUP

BENEFIT

WPP & PUBLICIS

ESTEE LAUDER

ACCENTURE

GET IN TOUCH

Let's work on your content

Angie Tutorials

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